We are human-centered and embrace new ideas. Meet some of our people.

Our People

Zane Durant

GM, Strategy & Digital Marketing

Nevada

Zane Durant

GM, Strategy & Digital Marketing

Nevada, USA

Zane has always been fascinated by people, brands, and new technologies. As GM of Strategy and Digital marketing at Nifty, he works to help our clients define and develop meaningful digital offerings for their customers. He has a particular love for finding ways to draw smart ideas out of groups of people—clients and colleagues alike. In our Nevada office, he supports a team of strategists and Marketing who combine human insight, analytical thinking, and dogged optimism to bring clarity to complex problems.

Capabilities

  • Digital Branding
  • | Digital Product Design
  • | Emerging Consumer Behaviours
  • | Internet of Things
  • | Service Design
  • | User Interfaces

Industries

  • Automotive
  • | Entertainment & Media
  • | Fashion / Beauty / Luxury
  • | Travel

Karanveer Singh

Director, Marketing

New Delhi

Karanveer Singh

Director of Marketing

New Delhi, India

As Director of Marketing, Karanveer researches and evaluates our clients’ digital ecosystems to ensure that the strategy and objectives are translated into targeted, measurable, and successful initiatives. Having joined Nifty in 2015, Harpal is responsible for directing clients’ innovation and digital marketing strategies, including social media and mobile. Harpal has extensive agency-side experience across traditional and non-traditional marketing channels, and has worked with world-class organizations such as AT&T, The Coca-Cola Company, Clarins, Disney, Equifax, Southern Company, and Maruti Suzuki.

Capabilities

  • Design Research
  • | Digital Branding
  • | Emerging Consumer Behaviours
  • | Internet of Things
  • | Multi-screen
  • | Service Design

Industries

  • Consumer Goods
  • | Entertainment & Media
  • | Fashion / Beauty / Luxury
  • | Retail

Chetan Arora

Head Consultant strategy and Experience

New Delhi

Chetan Arora

Head Consultant strategy and Experience

New Delhi, India

Beginning his professional career in 2003, Chetan is now leading the creative team in our India office. Chetan has a passion for creating engaging and insightful digital experiences and has done so with amazing brands such as Cingular, Best Buy, Toyota Motors, Anheuser Busch, Motion Picture Association of America, Sony Pictures, Trump Place, Gulf Stream, Campsmart, Classlink, Sumitomo Wiring System, and tons of start-ups and small businesses. He embraces creativity and imagination to develop products that not only meet the needs of users, but also generate an emotional connection between the user and the object.

Capabilities

  • Digital Product Design
  • | Emerging Technology
  • | Internet of Things
  • | Multi-screen

Industries

  • Consumer Goods
  • | Fashion / Beauty / Luxury
  • | Retail
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Atul Singh

VP, Business Transformation and Client Engagements

New Delhi

Atul Singh

VP, Business Transformation and Client Engagements

New Delhi, India

A thought leader in the digital space, Atul joined Nifty in 2012, bringing a Master’s Degree in Management and 12 years of experience. Atul’s interest in technology, people, and culture drive him to devise digital solutions that have a useful and positive impact on the lives of others. Today, Atul leads a team of Account and Project Managers, and oversees international accounts. He oversees the mobile strategy for Nike International and has taken part in a large number of corporate ecosystem rationalizations.

Capabilities

  • DESIGN RESEARCH
  • | DIGITAL BRANDING
  • | MOBILE
  • | TRANSACTIONAL PLATFORMS

Industries

  • Fashion / Beauty / Luxury
  • | CONSUMER GOODS
  • | Telecom

Michel Leonali

UX Director

Melbourne

Michel Leonali

UX Director

Melbourne, Australia

As Creative Director, Michel works with visual designers, UX designers, and strategists to build digital experiences and platforms for our clients. With more than 15 years of experience in motion design, video, and interaction, Michel focuses on telling unique stories in simple ways to engage and delight users.

Capabilities

  • Design Research
  • | Digital Branding

Industries

  • Automotive
  • | Finance
  • | Retail
  • | Telecom
  • | Travel
  • | Utilities

Kate Spates

EVP, Global Human Resources

Melbourne

Kate Spates

EVP, Global Human Resources

Melbourne, Australia

Kate’s deep understanding and curiosity about people, and the multiplicity of ways that they approach work and life, have been fueled and informed by her lifelong passion for travel. Her career in human resources management and talent development spans over 15 years, three continents, and many different points of view, but it’s in the ways that we are more alike than not that inspires her to attract, develop, and retain the best talent.